Aim:
To build a reading audience and get the attention of agents and publishers.
Product(s):
- My book, Helium3.
- Me, Nick Travers, as an author.
Method:
Self-publish my book through a Print On Demand publisher (Lulu.com) and offer it as a free download while still seeking an agent/publisher. Why a free download? Because the Print On Demand book is expensive to produce and pricing it competitively means I’ll make very little money anyway so I might as well give it away. My aim is to get published, yours may be different, so price accordingly. I figure if readers like the download enough they will purchase the book anyway so in that sense the price probably doesn’t matter.
Strategic Tools:
- Provide an author’s regularly updated blog – ‘Nick Travers On Writing.’
- Provide information articles people want to read – ‘How Do I Promote My Book On The Internet’, and ‘Nick Travers Writing Tips.’
- Provide background information articles on the book – ‘Helium3 – An Unmissable adventure.’
- Create a presence on a Social Network – I have chosen Bebo because it matches closely with my target audience.
- Create a user group on a Social Network, again on Bebo – ‘How Do I Promote My Book On The Internet.’
Tactical Tools:
My ability to write and communicate.
Strap Lines (promotional slogans):
- Nick Travers On Writing.
- Nick Travers Writing Tips.
- Promote My Book On The internet.
- Helium3 – An Unmissable Adventure.
Those are the basics of the campaign. They will probably change as the campaign develops, but that’s ok. Actually it doesn’t matter what the detail of your campaign are as long as you have something to give you direction.
You will have notices several themes developing throughout this plan. It is important when planning an Internet bases promotional campaign to think carefully about the promotional slogans you want to use and tie them in directly to the names and URLs of your web pages. This is to do with the way search engines find your pages, which I’ll discuss in another article.
